European Commission probes Google’s Fitbit acquisition. In June, Google notified the European Commission of its plan to acquire Fitbit - a plan that we immediately identified would raise grave concerns for our well-being as consumers. Find out more on how we use cookies and how you can change your settings. Merger review is meant to ensure that mergers and acquisitions do not hurt consumers by increasing prices, decreasing quality, limiting variety or dampening innovation. The European Commission investigates Google which now concludes in the formal opening of a full investigation into online search and the use of Fitbit data, which in the Commission’s view could represent a competitive advantage and limit capabilities of its rivals. Google's acquisition of Fitbit would give the company access to a vast new dataset containing the intimate, biometric data of almost 30 million people (Photo: Carlos Luna) By Tanya O’Carroll. Our intervention before the Commission in its review of the merger between Google and Fitbit. February 26, 2020. The companies expect the $2.1 billion deal to close in 2020, subject to regulatory approval from the European Commission and U.S. authorities. Today the European Commission has made its decision. Decisions, press releases and other communications from the Commission are published as soon as they are official. The European Commission has reason to be wary of Google's promise to restrict its use of Fitbit's data. Big Tech companies … European Commission gives green light to Google’s Fitbit takeover The European Commission has approved Google’s takeover of Fitbit following a four-month investigation. Smart thermostat-maker Nest pledged to keep its user data separate from Google's … Following months of regulatory investigation, the European Commission has officially signed off on Google's $2.1 billion purchase of health-wearable-maker Fitbit. For currently open merger cases follow this link open merger cases. Google’s parent company, Alphabet, announced it had acquired the wearables company in November 2019, in a deal worth about £1.6billion ($2.1billion). This adverse effect would arguably be resultant from advertisers having to pay more money to compete with Google’s enhanced advertisement campaigns after the acquisition of Fitbit. For JV and ECSC cases (old cases not available via the search page) follow this link: JV and ECSC cases. Senior Associate. M.9660 GOOGLE / FITBIT. / London, 4. The European … LONDON -- European Union regulators opened an in-depth investigation Tuesday into Google's plan to buy fitness tracking device maker Fitbit. The European Commission has warned that Google’s purchase of smartwatch company Fitbit may risk owners’ privacy and data protection.. Discussing mergers and their impact on European … On this page you can search for all merger cases. Google announced it was purchasing Fitbit during November 2019, though there have been plenty of voices of dissent. AdTech. We also applied to be recognised as an interested third party and be afforded a right to be heard. Miloš Velimirović. August 14, 2020. M.9660 Google. Skip to main content. Google’s acquisition of Fitbit could pose ‘high level of risk to privacy and data protection’ The European Data Protection Board has ordered the firms to mitigate possible risks. Google’s parent company, Alphabet, announced it had acquired the wearables company in November 2019, with the deal worth about £1.6billion ($2.1billion). PI intervened before the European Commission, gaining interested third person status. Search this … The Google/Fitbit merger - NOT ON OUR WATCH! Google got the European Commission ’s approval for the acquisition back in December, but it still has Australia’s regulators to please, which set a new decision date of March 25, 2021. The European Commission is considering the possibility that Google’s access to Fitbit’s consumer data will have an adverse effect on the market. FITBIT, Information and communication technologies, 17.12.2020: The Google/Fitbit merger - NOT ON OUR WATCH! Google’s acquisition of Fitbit raises a number of significant competition and privacy concerns, related to Google’s power in a number of key markets and stands to have negative consequences for consumers and for wider society. Target Profile. European Union antitrust chief Margrethe Vestager has concerns about Google’s recent acquisition of Fitbit, as well as continued competition issues over how … The Commission cannot respond to inquiries about the exact timing of publication. A rejection of the proposed transaction would not have derailed Sign our letter to the European Commission, asking them to block the Google/Fitbit merger. The European Commission has approved, under the EU Merger Regulation, the acquisition of Fitbit by Google. formally notified the European Commission, significant competition and privacy concerns, Press Release: European Commission green lights Google and Fitbit merger in a game-changing and disappointing decision for the rights of millions of Europeans, Google/Fitbit merger: more scrutiny from the EU Commission, The impact of our public campaign against the proposed Google/Fitbit merger, PI Submission to EC - Google/Fitbit - July 2020. Specifically, we believe that the proposed acquisition requires very close scrutiny by the Commission. Art. I accept cookies. On this page you can see the latest updates of cases. In our submission, we outlined the serious concerns that the transaction raises. A report on Google and Fitbit was launched. Partner. It is highly likely to significantly impede effective competition in several vitally important markets and result in the strengthening of Google's dominant positions, with ramifications for competition and in turn upon consumers and wider society. On 3 July 2020, PI submitted our comments on the proposed acquisition to the European Commission. I refuse cookies. Decisions, press releases and other communications from the Commission are published as soon as they are official. Google’s acquisition of Fitbit raises a number of significant competition and privacy concerns , related to Google’s power in a number of key markets and stands to have negative consequences for consumers and for wider society. Home - European Commission. On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, which was originally announced in November 2019. The approval is conditional on full compliance with a commitments package offered by Google. Google's takeover of Fitbit has been approved by the European Commission, following a four-month investigation. Decisions, press releases and other communications from the Commission are published as soon as they are official. In summary, Google cannot use Fitbit … European Commission to investigate Google’s Fitbit acquisition An investigation to assess the proposed acquisition of Fitbit by Google has been opened by the European Commission. And it's good news. Our campaign. Still, the go-ahead is contingent on a handful of commitments from the tech company that focus on its competitive practices across advertising, digital health APIs and smart device interoperability. European Union, Switzerland August 24 2020 The European Commission has initiated a Phase II proceeding to conduct an in depth assessment of … By Tammy Lovell. The European Commission detailed the concessions required for the deal to go ahead in a statement published on 17 December. Google closes its acquisition of Fitbit following European Commission conditional clearance. On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, enabling them to capture a massive trove of sensitive health data that will expand and entrench its digital dominance. Click here for media and press enquiries. For JV and ECSC cases (old cases not available via the search page) follow this link: JV and ECSC cases.   These potential harmful effects are evaluated by comparing the post-merger situation to the counterfactual, i.e. LONDON — Google’s $2.1 billion acquisition of Fitbit has been conditionally approved by the European Commission, the executive arm of the EU. 04:32 AM. The EU's executive commission said it … We are happy to be working with Hausfeld & Co LLP, who are representing and providing support to PI with regard to the European Commission's review. On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, which was originally announced in November 2019. The European Commission is expected to use Google LLC's acquisition of Fitbit Inc. as a test case for its approach to data-driven acquisitions, lawyers told S&P Global Market Intelligence. The search giant bought the fitness tracking company for … Click here to sign-up to our mailing-list! The EC’s decision brings a new approach to merger review in data intensive industries. to the situation that would have prevailed without the merger. Let's tell Google, 'NOT ON OUR WATCH!' Katarina Živković. Google confirmed it has sent a new set of commitments to the European Commission — reiterating an earlier pledge not to use Fitbit health and wellness data for advertising, which it … August 14, 2020. While we are aware that the European Commission recently accepted a similar undertaking from Google, … Dec 2020, 07:11. GOOGLE Learn more. Competition and Data. 8(2) with conditions & obligations. The European Commission has opened an investigation to see whether Google’s $2.1 billion acquisition of Fitbit is fair game under competition and merger rules. Google-Fitbit Merger Under Investigation – European Commission Opens Inquiry into the Tech Giant . We are particularly dismayed that sensitive health data such as the data currently controlled by Fitbit could be acquired by a dominant digital platform such as Google, with the potential to be combined with Google’s existing bank of data and then spread and reused in circumstances that could impair people’s privacy, dignity and entitlement to equal treatment. La Commission européenne lance une « enquête approfondie » sur le rachat de Fitbit par Google. People must know what data is generated and processed . Google announced its acquisition of Fitbit for $2.1 billion in November 2019, marking a serious entry into the wearables market, currently dominated by Apple. In ACCC’s official announcement it is stated: “The ACCC continues to have concerns that Google’s acquisition of Fitbit may result in Fitbit’s rivals, other than Apple, being squeezed out of the wearables market, as they are reliant on Google’s Android system and other Google services to make their devices work effectively. Notification on: In recent couple of months, a noticeable trend has been on the rise. For currently open merger cases follow this link open merger cases. Google last year announced its intent to acquire Fitbit, but the European Commission is concerned about the implications on health data privacy. Englishen. People must be able to know what data is being … The European Commission has opened an in-depth investigation to assess the proposed acquisition of Fitbit by Google under the EU Merger Regulation. Earlier this month Google closed its acquisition of Fitbit, following an in-depth investigation by the European Commission resulting in conditional clearance late in 2020. Google-Fitbit Merger Under Investigation – European Commission Opens Inquiry into the Tech Giant. Google, Fitbit, and a big decision for EU Commission. In particular, the proposed acquisition would: further augment Google's dominance in the search and digital advertising markets as Google would benefit from Fitbit's valuable data troves, leading to a further lessening of competition in these markets; allow Google further market power in the market for data-dependent health services, including by eliminating competition between Google and Fitbit in this increasingly important market and raising barriers to entry, with negative consequences for consumers; lead to the foreclosure of competitors to Google in the growing wearables market and therefore lead to a lessening of competition in the wearables market; and. The Commission cannot respond to inquiries about the exact timing of publication. The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalisation of the ads it … For latest updates of cases follow this link updates of cases. reduce what little pressure there currently is on Google to compete in relation to privacy options available to consumers (both existing and future Fitbit users), leading to even less competition on privacy standards and thereby enabling the further degradation of consumers' privacy protections. What PI is calling for.
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