https://www.businesswire.com/news/home/20200909005699/en/. Molson Coors CEO says revitalization is about ‘more than just seltzer,’ though that’s a big part of the ‘beyond beer’ approach Published: Nov. 2, 2020 at 4:13 p.m. The Beverage Hub team will also focus on developing new routes to market including the expansion of Revl, Molson Coors’ direct-to consumer platform which launched last year. Important factors that could cause actual results to differ materially from Molson Coors’ historical experience, and present projections and expectations are disclosed in Molson Coors’ filings with the Securities and Exchange Commission (“SEC”). For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. By providing your email address below, you are providing consent to Molson Coors to send you the requested Investor Email Alert updates. This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws. Molson Coors’ beyond beer portfolio is also expanding with calorie reduced options. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. US Brands. “These four brand launches are fueled by our dedication to health, wellness and social responsibility,” says Danny Stepper, CEO and co-founder of L.A. Libations. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. At Molson Coors, we promise to treat your data with respect and will not share your information with any third party. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. The agreement marks Molson Coors' first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle. To learn more about L.A. Libations, visit www.lalibations.com or on Instagram through @lalibations. The company rebranded as Molson Coors Beverage Company in January this year (from Molson Coors Brewing Company), reflecting the diversification of its portolio. Beyond beer: Molson Coors sales dip but brewer remains focused on future growth. Molson Coors has entered into three new partnerships with Jimmy’s Iced Coffee, Lixir Drinks, and … News. Molson Coors plans to continue to use partners to produce hard seltzers and other beyond-beer beverages, even once in-house capacity is expanded, Erhardt says. HUZZAH™ will launch online at DrinkHuzzah.com and at select retailers in SoCal in three flavors: Strawberry & Hibiscus, Juicy Pear and Raspberry & Lemon. Molson Coors Beverage Company said today it has entered into three new partnerships that grant the beverage company exclusive distribution rights for Jimmy’s Iced Coffee, Lixir Drinks, Tarquin’s Gin and Twin Fin Rum across its established on- … Molson Coors Beverage Co.’s Canadian arm is betting about $100 million that a pair of sparkling alcoholic drinks can add some fizz to sales as the company expands beyond … To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Future innovations in the pipeline include: “Each of these beverages micro-targets a group and problem-solves a very specific challenge that maybe hasn’t been looked at before,” said Adam Louras, vice president of operations and product development at L.A. Libations. Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) today unveiled a new slate of non-alcoholic products that it intends to roll this fall as part of the company’s efforts to expand beyond the beer aisle and reach more consumers seeking better-for-you beverages. Molson Coors Beverage Company TAP is on track with its strategy of growing in new spaces beyond the beer aisle, with the launch of its non-alcoholic product line this fall. ABOUT MOLSON COORS BEVERAGECO MPANY Brewing Beer and Beyond With a story that stretches back 250 years, we've spent centuries perfecting our techniques and brewing beers that stand the test of time. While Molson Coors foundation is rooted in nearly 250 years of brewing great beers, the global beverage maker has signaled that it will seek out the significant growth opportunities beyond the beer aisle as well – whether it’s with CBD and cannabis products, non-alcohol beverages, wines or spirits. Coors Pure debuts first ads celebrating everyday accomplishments May 05, 2021 by Alex Parker. These brands will give consumers an opportunity to taste tomorrow, today.”. Do not share with anyone under the legal drinking age. “With a keen eye on where the consumer is headed, in partnership with our key retail partners, we could not be more excited to launch these new innovative brands alongside our partner Molson Coors. Molson Coors unveils slate of new non-alcoholic products as it embraces aggressive expansion beyond beer aisle. The request was for the construction of a new production facility for cannabis beverages, a new … “This is just the start of our entrance to the marketplace with breakthrough brands, and we couldn’t have a better partner to embark on this journey with than LA Libations.”. Molson Coors says the Beverage Hub is a key part of the company’s efforts to broaden its portfolio beyond beer and cider across the globe and represents “the next phase of our already established wholesale offer to the independent on-trade, where we provide a range of beverages outside our own beer and cider heartlands,” Daniel says. “We’re following through on our promise to seek out new opportunities beyond beer, and we’ll continue to innovate and move into new spaces as it’s an important part of our long-term strategy,” said Pete Marino, president of emerging growth for Molson Coors Beverage Company. The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Imprint and our 2025 sustainability targets. Molson Coors: Moving Beyond Beer. Beyond Beer. L.A. Libations has provided services for established brands, such as Zico Coconut Water, Core Water and Body Armor; partnered with emerging brands like Space Shake, Limitless and Lucky Jack; and created brands such as Don’t Quit, Gloe Brands, and Arriba Chelada. Beyond beer Molson Coors - whose brands include Coors Light, Miller Lite and Blue Moon (Belgian Moon) says the JV marks another chapter in its ambitions to move beyond beer . Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Upcoming projects will continue to expand the Molson Coors non-alcoholic portfolio through trailblazing product development. The first of the new brands to hit shelves will be HUZZAH™, which launches this September in Southern California. Statements that refer to projections of our future financial performance, our anticipated results, cost savings and trends in our businesses, and other characterizations of future events or circumstances are forward-looking statements, and include, but are not limited to, expectations regarding the consumer preferences, our beyond beer ambitions, industry forces, and anticipated results. (773) 972-7780 Our new Sep. 20, 2020 4:58 PM ET Molson Coors Beverage Company (TAP) Value Kicker. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. It was just about a year ago when Molson Coors Brewing said it was changing its name to Molson Coors Beverage Company as part of its broader effort to expand beyond its namesake beer … Martin.Maloney@molsoncoors.com. Founded by three best friends and beverage executives in 2009, L.A. Libations is a next generation beverage creator, incubator and accelerator. 2.77K Follower s. Molson Coors inks three beyond-beer partnerships in Western Europe as part of ‘Beverage Hub’ launch Apr 06, 2021 by Peter Frost. These factors include, among others, the impact of the coronavirus pandemic, the impact of increased competition resulting from further consolidation of brewers, competitive pricing and product pressures; health of the beer industry and our brands in our markets; economic conditions in our markets; availability or increase in the cost of packaging materials; success of our joint ventures; risks relating to operations in developing and emerging markets; changes in legal and regulatory requirements; our ability to implement our strategic initiatives; our ability to maintain brand image, reputation and product quality; and other risks discussed in our filings with the SEC, including our most recent Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. In addition to the products created in partnership with L.A. Libations, Molson Coors has also developed non-alcoholic, cannabis-infused beverages for Canadian and Colorado markets through its joint ventures with the HEXO Corp. To learn more about Molson Coors’ upcoming non-alcoholic innovations, please visit molsoncoorsblog.com. You must click the activation link in order to complete your subscription. The maker of Coors … We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise. This product couldn’t be more different than the company’s traditional beer products as it is a “healthy drink” that is low on both sugar and calories. Molson Coors laid out a plan in October 2019 that streamlined the organization and reinvesting its resources into brands and capabilities. read MONTREAL - Molson Coors Beverage … ET Today's Most Popular. The beer giant is embracing change &n. Origlio Beverage Delivering the Taste of Excellence Since 1933 In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis production company. HUZZAH™ marks the first non-alcoholic innovation from the emerging growth division at Molson Coors since the company took a long-term minority stake in L.A. Libations in November of 2019. Last October, the country’s second-largest brewer, then known as Molson Coors Brewing Company, redefined themselves as Molson Coors Beverage Company. If you experience any issues with this process, please contact us for further assistance. Molson Coors Expands Beyond the Beer Aisle With New Slate of Non-alcoholic Products, in Partnership With L.A. Libations. L.A. Libations has forged industry successes enjoying investment events and prized brand exits with some of the biggest beverage companies and retailers in the world such as The Coca-Cola Company, Kuerig Dr Pepper, Amazon and 7-11. The move follows the company’s re-brand to Molson Coors Beverage Company in 2019, as it looks to broaden its portfolio beyond beer and cider. “That’s why I’m excited about these products—they are designed with real people in mind, and I’m pumped to get them in my own fridge.”. As the Emerging Beverage Category Captain and a trusted advisor to many of the country's largest retailers, L.A. Libations drives innovation in "better for you” beverage categories. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. Molson Coors moves beyond beer with hard coffee launch ... Molson Coors Brewing is testing La Colombe cold brew with the addition of an alcoholic … A pumped-up, full-flavored seltzer with added probiotics to help support a healthy gut, the shelf-stable beverage contains 3g or less of sugar per 12oz can and 15 calories or less, giving HUZZAH™ a compelling point-of-difference in the popular seltzer category. You can sign up for additional alert options at any time. Molson Coors inks three beyond-beer partnerships. The move follows the company’s re-brand to Molson Coors Beverage Company in 2019, as it looks to broaden its portfolio beyond beer and cider. The Beverage Hub team will also focus on developing new routes to market including the expansion of Revl, Molson Coors’ direct-to-consumer (DTC) platform which launched last year. Molson Coors Brewing Co. plans on cutting hundreds of jobs as it tries to reinvent its business and move beyond just selling beer. CHICAGO--(BUSINESS WIRE)-- Cape Line, for example, is a new range of 4.5% ABV cocktails that uses six natural ingredients and has 120 calories, while Movo, a 5.5% ABV 100-calorie canned wine spritzer, is made with all-natural ingredients and no added sugar. In 2019 Molson Coors Beverage Company took a minority stake in L.A. Libations. Nowhere was that more evident than the supporting part it played in 1977’s “Smokey & the Bandit,” which centered around a plot to smuggle Coors Banquet out of Colorado and across the country. After submitting your request, you will receive an activation email to the requested email address. It was designed to build on the strength of its iconic core brands, aggressively grow its above premium portfolio and plant the seeds for future growth outside beer, the Chicago-based company said. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors. International. A yet-to-be announced, nootropic performance beverage that provides enhanced focus, nutrition, and improved performance without the jitters associated with high-caffeinated drinks, geared towards gamers and developers. ©2021 Molson Coors Beverage CompanyCELEBRATE RESPONSIBLY®, Proof Point, Molson Coors’ latest hard seltzer, launches in the U.S. with celebrity splash, Molson Coors to more than quadruple production capacity for booming Canadian hard seltzer business, Molson Canadian’s Brewmboni is the accessory hockey fans didn’t know they needed, Keystone Light’s new ads celebrate rural life, Miller to ’launch’ hard seltzer – into oblivion, Coors Pure debuts first ads celebrating everyday accomplishments, Blue Moon unveils new campaign heralding the return of the on-premise — and the return of summer, Miller High Life pushes to establish ‘Champagne of Beers Region’, Raving fans and distinct brands drive Molson Coors’ hard seltzer strategy, Molson Coors reaffirms guidance for 2021 and notes progress on revitalization plan despite first-quarter challenges, Truss introduces six new cannabis beverages in Canada, For Molson Coors, recycling carbon dioxide has environmental and financial benefits, Miller Lite’s single-sleeve T-shirts bring a promise of 'Almost Miller Time', Molson Coors takes stake in TRU Colors Brewery and its mission of reducing street violence, No mercy: ‘Cobra Kai’ helps drive Coors Banquet momentum, Coors Pure marks National Beer Day with nationwide beer run, Super strategy: Creative to-go options boosting on-premise fortunes, When the fizz settles, hard seltzer survivors need to ‘stand for something’, Opportunities aplenty for beer industry despite looming winter of uncertainty, Molson Coors adds new sleek-can production line at Rocky Mountain Metal Container, Pandemic helps push e-commerce beer sales up 300%, but this isn’t a bubble, ‘Stash equals cash’: Hop Valley’s cryo-hopped Stash Series fuels growth, Molson Coors va quadrupler sa capacité de production pour stimuler ses eaux pétillantes alcoolisées au Canada. https://www.businesswire.com/news/home/20200909005699/en/, Marty Maloney The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Imprint and our 2025 sustainability targets. In its efforts to expand beyond beer, Molson Coors Beverage Company today announced a partnership with Casa Komos Beverage Group (CKBG) to distribute Superbird a 100% blue agave tequila-based cocktail. Molson Coors Molson Coors (TAP) has been taking several steps toward growth of its above-premium portfolio and the hard seltzer ambition, which is a key part of its beyond beer approach. Beyond beer: Molson Coors sales dip but brewer remains focused on future growth By The Canadian Press Thu., Oct. 29, 2020 timer 3 min. View source version on businesswire.com: Molson Coors (TAP) has been taking several steps toward growth of its above-premium portfolio and the hard seltzer ambition, which is a key part of its beyond beer approach. The strategic partnership calls for Molson Coors to consult with TRU Colors on distribution strategy, brewing operations, brand positioning, supplier relationships and more. Molson Coors has entered into three new partnerships – with Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin & Twin Fin Rum – as it launches a Beverage Hub division dedicated to building beverages beyond beer. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the ‘unsubscribe’ section below. Molson Coors Beer & Beyond is your source for news, features and analysis of the beer industry and beyond. In doing so, the company laid out a clear vision of leveraging the competitive strengths of their foundation in beer to grow in new spaces beyond the beer aisle. Molson Coors Beverage rolled out new nonalcoholic products it plans to introduce this fall as part of its efforts to expand beyond the beer aisle and … Today marks the most significant steps down that path to date with the launch of these non-alcohol brands. Do not share with anyone under the legal drinking age. When we became the Molson Coors Beverage Company in early 2020, it marked the beginning of a new chapter for our organization. No mercy: ‘Cobra Kai’ helps drive Coors Banquet momentum | Molson Coors Beer & Beyond Generally, the words “believe,” "aims," “expect,” “intend,” “anticipate,” “project,” “will,” “outlook,” "desire," and similar expressions identify forward-looking statements, which generally are not historic in nature.
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